Recent Blog Posts
Are You Selling What Your Customers Need?
This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why: Years ago, I worked with a client who…
Read MoreProviding a Better Customer Experience with AI (seriously!)
The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And it’s not about replacing your employees with robots.…
Read MoreFire Up Your Email Marketing with These Action-Driving Subject Lines
As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing…
Read MoreGreen IS the Color of Money: How Sustainability Equals Big Wins for Business
Even with costs escalating, consumers are increasingly making purchasing decisions based on a company’s values. Sustainability and transparency are no longer just buzzwords – they’re key factors influencing brand loyalty and attracting a new generation of eco-conscious customers. According to recent research, consumers sustainability demands are rising and customers are willing to pay more for…
Read MoreTips for Reining in Your Focus in a Distracted World
Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn’t take long to understand that multitasking can be bad for business. When your focus is diluted across many channels and business goals,…
Read MoreHere’s How to Ask Questions to Local Elected Officials…
Ever have a question for a local elected official but not sure how to ask them? Join us while hearing directly from local elected officials on issues impacting our community. This event is a public event; anyone can attend. Submit your anonymous questions for the panelists anytime by May 10th by clicking➡️https://bit.ly/2024-Ask-LocalElected-Questions. 𝙄𝙣𝙛𝙤 𝘼𝙗𝙤𝙪𝙩 𝙩𝙝𝙚…
Read MoreIs This What’s Holding Back Your Sales?
Ask yourself a simple question—what’s holding your potential customers back from buying from you? You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching a huge marketing campaign. While all these things…
Read MoreTurning Your Passion into Profit: A Short Guide to Transforming Your Hobby into a Business
Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby you want to turn into a business, we have some advice for you. It can be a huge leap of faith moving from a steady…
Read MoreBecome an Addictive Brand
Does your morning begin post coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the same addiction to your business. It just requires a more carefully created artifice or brand. Without the help of caffeine or other addictive substance,…
Read MoreMember Survey Results: January 2024
Each month, we ask our members for their feedback on a topic that relates to their business. See the January 2024 survey results and comments by clicking the graphic below.
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