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Business Resources

Decluttering for Greater Productivity

January 6, 2025

The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better work/life balance. But as you’re committing to goals for the new year, consider that what your business may need is some decluttering. It’s time to…

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Our Small Business Season Christmas Wish: Supporting Local in 2025

December 31, 2024

The holiday season always seems to bring out the best in everyone—acts of kindness, bestowing grace, being a little more patient with people. During Small Business Season, many of us consciously choose to shop local and support the small businesses that make our community unique. It’s a beautiful time where we feel the power of…

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4 Tasks to Make You a More Intentional Leader

December 19, 2024

Whether you are starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine. All it takes is a little awareness. Before we get into the routines you can incorporate into your week, it’s important to understand that it…

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4 Ways to Get More Sales this Small Business Season

December 16, 2024

It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even if you’re not in retail or food/beverage, you can still bring in holiday customers with these ideas. 4 Ways to Sell Your Products/Services During this…

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Tips for Reaching Holiday Shoppers This Small Business Season

December 3, 2024

It feels like articles about holiday spending in recent years have all started with the same intro—costs are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses. According to the latest BizInsure holiday…

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Level Up Your Holiday Game: Attracting Gen Z

November 26, 2024

This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of those businesses and you’re looking for ways to become one of…

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Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season

November 18, 2024

It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories. This holiday season, you can tap into those…

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How to Be More Engaging

November 14, 2024

If you want more views on your business content, you don’t have to be a celebrity (although that makes things a lot easier). All you have to do is help your audience get to know you, and by doing so, humanize your business. Some people are gifted engagers. They naturally know how to get people…

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Holiday Gift Card Strategies for Small Business Season

November 12, 2024

Gift cards are the ideal gift during the holiday season. They’re a convenient go-to for customers. They always fit, are always in the right color, and they are an ideal gift for people you know well and people you’re just getting to know. Gift cards also make terrific employee gifts, thank yous and bonuses. If…

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4 Simple Management Tasks to Make More of Your Limited Time

November 7, 2024

If you ask anyone over the age of 20 what the date is, after telling you, they will probably say you how quickly time flies. How it seems like only yesterday it was _____. This is especially true when you own a business. There never seems to be enough time in the day to do…

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